Ticket pricing has little to do with distances. It is all about competition on a specific Point-to-Point route. RAM and Air France seem to be in collusion as duopolies on the greatest-margin leg, Paris-Rabat/Casablanca. Roya Air Maroc could probably drop all destinations and keep only Paris, their margin would go through the roof.
There must be something right about their pricing if the planes are full from the US to Casablanca during the Summer. There is enough demand to drive the pricing up.
Is it shortsighted? Only if planes are empty. Now that I live in Europe, we are dealing with the exactly same issue except that Easyjet has really driven prices down albeit requiring us to drive to an airport here and there to catch the deals.
I think Brussels and Milan must have the cheapest prices and it is all due to the low cost carriers. The real question is: how come no other airline flies US-Casablanca given the full planes? That is a more sensible request. The answer is probably predictable: do you want to cut RAM's cash cows? I still have my RAM ticket from 1989. I checked the price on it: 7800 Dhs. How much have prices gone up in the last 23 years? One would think Oil Prices are the most significant drivers, aside from overall inflation of labor.
It just feels like prices have barely moved in 2-3 decades in real terms.
What is happening now is ironic: while someone is keeping Roya Air Maroc semi-afloat through route monopoly, I take my family to Asia to enjoy 6-star hotels on Singapore Airlines, Emirates, Qatar Air, Etihad. Those vacations cost us 'about' the same as in Morocco ( excluding the hotel ).
The real loser in all of this is the Moroccan economy as a whole given we usually end up spending on average $3000 a week elsewhere than in Morocco. What I would ask RAM, and it is just an ask not a right, is preferential pricing for Moroccans residing outside of Morocco. Some kind of a 'one-ticket a year at a fixed price', just one, not regular discounts.
What these chaps do not realize is that the more they make Morocco out of reach, the higher the chances they are losing the second generation of Moroccans born outside of Morocco. And that will hurt in a few years. There is such thing as total value of this 'relationship'. I guess no one is thinking about the long term impact. Someone will once the remits start falling down and they will eventually do so.
In terms of service, know please that the flight attendants are not Roya Air Maroc employees. They have outsourced that service. It is pathetic to have done so. I am not stating this as a fact but as what 4 RAM employees told me, 2 pilots and 2 in HR department.
If that is the case, it explains the much lower quality of service in the last 3 decades. The point is, they pay these outsourced folks much much lower wages than what they used to pay full time employees.
I am no big fan of the European airlines. They are on a strict minimum service and they are also struggling. They are better than RAM in terms of 'responsibility' and 'accountability' though. It is only when I started flying Asian airlines that I realized what excellent service is.
Note that this year a family of three from Europe will not head to Morocco for Ramadan because of the tickets costing us $2100 total. Those $2100 are for a 3-hour flight ... we are boycotting Morocco, not Roya Air Maroc, despite our love for the country and family members. You can imagine that with school calendars it becomes literally impossible to find a good deal.
|Nass El Ghiwane Film: "Trances"|
Sun May 19 @ 5:00PM
|Film Screening: Tinghir- Jerusalem|
Wed May 29 @ 6:30PM
|conference: Morocco’s Rule of Law Reforms @ GWU|
Sun Jun 02 @10:00AM
|Moroccan Kaftan Gala in Orlando |
Thu Jun 06 @ 3:00PM
|ADC Convention, DC|
Thu Jun 13 @ 8:00AM
|IBN Academy Summer Camp|
Mon Jun 24 @ 8:00AM
|Moroccan Play In NYC, DC|
Fri Jun 28 @ 7:00PM