Starbucks to Open Stores At Morocco Mall

 Morocco Mall Under construction to open Early December

Casablanca / Morocco Board News--  Feeling Homesick for the states, or is it that bad habits are hard to die. Are you used to while away your time in Starbucks this side of the atlantic, now you can do it on the other side of the pond as well. Tall, grande or vente? single, double, triple or quad, iced or hot, no matter how you say it, you can have it your way. 

The  coffee chain Starbucks has signed an agreement with the Alshaya Group, to launch two stores in the Morocco Mall. to be Followed by other stores in other cities.
Starbucks Coffee Company and Alshaya Morocco,  a Kuwaiti franchise operator with over 2000 stores in Middle east and eastern Europe, for several retail brands, including Starbucks, H&M, American Eagle, Pottery Barn, West Elm, P.F. Chang’s, Office Depot and Boots, announced that they will extend the presence of Starbucks in Morocco, with the opening of the first two Starbucks stores in the mall Morocco'Mall early December 2011. Alshaya and Starbucks have entered into a strategic partnership in 1999 and have since opened more than 300 stores across the Middle East. Alshaya also has over 200 Starbucks stores in Russia and Turkey.
In addition to Starbucks, the Morocco Mall will host other brands , including Galeries Lafayette and FNAC, it is a first-time entry into Africa.
The mall owners are forecasting visitor traffic will touch 14 million a year. “We wanted to go that extra mile, to place ourselves in a new league to traditional shopping centres,” said said Salwa Idrissi Akhannouch, chairman of the Aksal Group.
It will not just be the shopping amenities that the developers are banking on to project the mall as a year-round attraction. The mall will host the first musical fountain in the region as well as a one million litre cylindrical aquarium crossed by a panoramic lift. There will also be the first Imax cinema in Morocco as well as an ice-rink with a chalet theme. “Morocco Mall is the true essence of a destination mall mixing shopping and leisure,” said Akhannouch.

Comments (20)  

man en blanc
0 #1 Eid ad adha then Thanskgiving. Ah the humanity!man en blanc 2011-11-22 06:53
Just what we need! A $6 cup of coffee. A day's earnings for many in Morocco.
But no matter how hard they try, they can never reproduce the glory of Kahwa M'harssa!
So if Starbucks were to become a club for the Fassis, well, all the better. We'll know where to find them when when the Occupy movement reaches Morocco.
Jut kidding Aziz. LOL
0 #2 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco MallMorcelli 2011-11-22 23:17
Could be a nice place to visit. For sure it looks a lot better than the malls we have here.

Of course al adl wal ihsan and PJD would rather see a mosque instead.
+1 #3 TGV, Morocco Mall, Starbucks... good to have. keep them coming!Mouflon 2011-11-23 00:20
A $6 cup of coffee or a $20 cake,.., who cares man, if you can afford it, have it. If you can't, take a chill pill, enjoy with your little eyes but don't touch.

These big American names are symbols tourists like to see. Morocco is a global place. There is nothing wrong with having a starbucks shop. I am really happy for the High Speed Train and for the Mall of Morocco itself. We need mega projects like this. It helps give a good name to my Beloved Morocco in the international stage. International investors take all these little things into account when thinking about where to place their next operation. Man, at this time, we should really think about how to attract as many multinationals as possible. We should take the spotlight away from India, China, and many other Asian countries that are enjoying solid economic booms, thanks to outsourcing jobs from the US. Morocco is a country with a little over 30 million people, which is about 3% or so of the population of India. In my opinion, we should have 0% illetracy rate, no more than 1% unemployment, 100% health coverage....etc .. why cant we??? We have got all we need to do it. Human and natural resources are abundant. But in reality, we have one of the highest illeteracy rates in the world.... Sad!!!
I pray to Allah (swt) that my kids will have the easy option of living, working and earning a decent living in my mother land.
0 #4 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco MallMorcelli 2011-11-23 01:53
I concur, we should encourage these mega projects all over Morocco and not only in Casa, Rabat, and Marrakesh. One way to do that is to speed up Morocco's entry to the GCC club.
Those Arab billionaires could generate more returns if they invest in Morocco. We do however encourage other investments instead on placing all our eggs in the tourism and the housing sector.
At least when their oil fields dry out, they could always come to Morocco and work :-)
Aziz El Alami
0 #5 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco MallAziz El Alami 2011-11-23 04:46
Giant corporations such as Starbucks never like to invest in hostile environments... For Starbucks to stick its neck out and expand into Morocco speaks volume in regards to the stability of Morocco... Starbucks didn't open in Morocco out of the kindness of its heart or because we have olive skin... It did so because it saw a great business opportunity! The subliminal message here is that Morocco is a safe place to invest.

man en blanc - the Occupy movement has already reached Morocco, just under a different name (2/20); and it's not just the Fassis they are going after! Watch out, they might come after you next :-)
man en blanc
0 #6 Nickels and dimes guys, that train TGV'd itself out of Morocco a while en blanc 2011-11-23 12:21
It's too little and I pray to God that it's not too late for our country. Because.
They came. They saw. Then. They went to India and China and Thailand and Vietnam. And created blueprints for the real super highway to the future in those aforementioned, and oh so fortunate countries.
But we got Starbucks as a consolation prize! L'hafla ou Shikhat on me guys! Bring your own rouge though, depending on the mood of the merdas, we might get to sample the best wines that Meknes has to offer. Shikhats and Rouge do go together. But I digress.

I guess we should be thankful that the money coming from the oil fiefdoms is invested in malls and not mosques. We all know the catastrophic consequences of the Saudis and their petrodollar-fin anced Wahhabi conformity factories, disguised as mosques/madrass as throughout Morocco and Africa not too long ago.
Why don't they finance real universities in Morocco instead? Does it have to be either a mall, a mosque or nothing? Is it because they view knowledge as a danger? LOL.

0 #7 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco MallHicham_M 2011-11-23 23:25
Starbucks will fail just like Dunkin did in the 90s... in the coffee world you cannot beat a good "cafe casse" for 12Dh while watching beautiful Blvd. Moulay Youssef in Casablanca. An average cafe from any coffee place in Morocco is far superior in quality than Starbucks' coffee.
0 #8 Mega Expensivembt 2011-11-24 00:20
Yep Morocco is a rich country, if 14 millions visitors, that means nearly half of the Morocco population is well off to buy those mega expensive stuff at the mega malls. Talk about priorities! One thing for sure there will be no shortage women looking for work at the mega malls.
0 #9 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco MallMorcelli 2011-11-24 04:11
Comparing Dunkin doughnuts with Starbucks is like comparing Beverly hills with East LA.

Besides we are not talking about coffeehouses all over Morocco, We are talking about few which is nothing and I can assure that they will be build in strategic places where people can afford it. If anything Starbucks will win big just by having their name in one the most prestigious malls in Africa.
Keep in Mind that when people will go to Starbucks in Morocco, they will not go for the coffee, they will go to say that "I was at starbucks". Let's face it nothing can beat the cafe casse' if you happen to be friend with the waiter. Ahhh the good ol days!!
Many were saying that Macdo cannot compare with les casses croutes marocains? Wroooonng!!! Macdo is a big success in Morocco.
You need to understand that we in the US think twice about spending money frivolously, In Morocco what they bring during the day, they spend it at night. It's not like they have to worry about their 401K not getting enough interest.

One last thing, Starbucks is not a franchise, which means it's not like some Fassi dude buys it and start squeezing les cornes de gazelles in the menu to make more profit.
Starbucks will be run the American way by a well trained Moroccan management because if you try to moroccanize it, failure is guaranteed. In Morocco we pay for the name not for the quality. As a matter of fact, it's the same everywhere.
man en blanc
0 #10 It boils down to one thing. Band-aids and more ban-aids applied to a fatal en blanc 2011-11-24 10:18
Starbucks is a Seattle-based corporation. Morocco is a Royal-based kleptocracy.
Nothing will ever change in Morocco as long as the you-know-who is in charge.
Who gave him the right to dictate if the sun should arise in the east anyway?
To quote the cheesy TV crime-dramas, there is an avalanche of evidence that M6 and his cohorts have been plundering Morocco for decades. Enriching themselves while the 99% of Moroccans go hungry and frustrated.
I mean, how much of wealth is enough? Especially when it's ill-gotten.
I am sick and tired of the koulchi zween crowd on this very board. Never mind the Islamists and their obsession about what Moroccan women are up to. Come on! Get a grip guys! There is no Mohammed, otherwise every pervert would vie to be the first one to shout dibs on the 8 years-old girl next door.
and this country of Sanduskys. Well. Got my drift?
It's all cool and Nas el Ghiwan, but, Starbucks notwithstanding , we need to FORCE the king to validate his legitimacy. Like yesterday.
Happy Thanksgiving y'all!
Youssef VA
0 #11 Starbucks, what's the difference ?Youssef VA 2011-11-26 22:26
Hi all,
In my humble opinion. Starbucks is no different than any other coffee shop, unless for
- Custommer service : if anything goes wrong with your order, just talk to the manager and he gets it replaced for free(+ some extra free stuffs and a big smile with SORRY above all this)
- fair trade : since starbucks corporation "pretend" helping the third world's coffee producers (somalia, and south america..), same way as Lipton does with the indian and south asian tea producers.

a "tall café latte" at $2,45 or + would be impossible to sell in morocco for 22DH ! so Moroccans will take starbucks as a luxury, for special occasions. a piece of coffee cake or a scone at $1,95 might be the last thing a Moroccan wants to buy, i'm not talking about teens , or filthy rich folks , but about usual shoppers, because in US, a Homeless taking his daily coffee at starbucks, is very usual.
0 #12 A fantastic experiment!!!Debate 2011-11-27 01:29
I think the attention given to Starbucks “experimental” move into a Muslim country is indeed a news worthy event!

After all, we are talking about Starbucks!

Not just a company that “sells coffee” for business and makes billions!

The move is not just note worthy because the company is HIGHLY political with an unbelievable loyal to the Jewish state.

This company tops the chart, along J&J, of donors to Israel.

With near effortless research on the internet, you will be amazed to see how vocal this company about its attitude towards Muslims, and its unconditional support of the state of Israel.

Now, how about that for a challenge to the Moroccan Gov./people to walk the walk! After all, Morocco is a symbol of tolerance and couldn’t care less of the horrors being inflicted on the Palestinian people on a daily basis ….

How about that for a fantastic experiment?
0 #13 Myths about starbucksMorcelli 2011-11-27 08:28
Going after Israel every time and everywhere only make others sympathize with the Jewish state when that allegations are plain false.

Is it true that Starbucks provides financial support to Israel?
No. This is absolutely untrue. Rumors that Starbucks Coffee Company provides financial support to the Israeli government and/or the Israeli Army are unequivocally false. Starbucks is a publicly held company and as such, is required to disclose any corporate giving each year through a proxy statement. In addition, articles in the London Telegraph (U.K.), New Straits Times (Malaysia), and Spiked (online) provide an outside perspective on these false rumors.

Has Starbucks ever sent any of its profits to the Israeli government and/or Israeli army?
No. This is absolutely untrue.

Is it true that Starbucks is teaming with other American corporations to send their last several weeks of profits to the Israeli government and/or the Israeli Army?
No. This is absolutely untrue.

Is it true that Starbucks closed its stores in Israel for political reasons?
No. We do not make business decisions based on political issues. We decided to dissolve our partnership in Israel in 2003 due to the on-going operational challenges that we experienced in that market. After many months of discussion with our partner we came to this amicable decision. While this was a difficult decision for both companies, we believe it remains the right decision for our businesses.

Are you still operating Starbucks stores in Israel? If not, do you have plans to re-open should the opportunity arise?
We decided to dissolve our partnership in Israel in 2003 due to the on-going operational challenges that we experienced in that market.

When and where the business case makes sense and we see a fit for the Starbucks brand in a market we will work closely with a local partner to assess the feasibility of offering our brand to that community. We will therefore continue to assess all opportunities on this basis. At present, we will continue to grow our business in the Middle East as we have been very gratified by the strong reception of the brand in the region. We continue to work closely with our business partner, the Alshaya Group, in developing our plans for the region.

For more info visit:
Moroccan Patriot
0 #14 Hello Starbucks - Good bye integrityMoroccan Patriot 2011-11-27 09:36
Starbucks, the Seattle based Java supplier is the top of the food chain when it comes to franchises. In fact, a neighborhood, or a country for that matter, knows it has arrived when coffee can be sold for the same amount of money that the average Moroccan earns in an entire day.

From a purely economic point of view, Starbucks is very welcome in Morocco - but do you sell your integrity and honor for money?

Starbucks is very unapologetic about its support for Apartheid Israel. To welcome this kind of chain sends a very clear message to the world that Morocco has no integrity, no sense of self respect and its honor is for sale.

So - lets see what happens. I don't go to Starbucks in the US because of my political views. I go to Dunkin Donuts, because they have good cheap coffee. I would personally be a lot more excited about Dunin Donuts coming to Morocco.... then again, I would also be excited about Popeyes, as I prefer their biscuits to the horrible buiscuts sold at KFC in Agdal.

The Dominos pizza tastes like cardboard in Morocco, just like in the US!
ben mohamerd
0 #15 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco Mallben mohamerd 2011-11-27 19:50
Hmed said to Fatma
These Americains are so generous, they give us McDonald & Starbuck in exchange for our highly educated professionals, far to many to name, - see names and titles of contributors to Moroccoboard and other site.

Is he right
ben mohamerd
0 #16 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco Mallben mohamerd 2011-11-27 19:51
Hmed said to Fatma
These Americains are so generous, they give us McDonald & Starbuck in exchange for our highly educated professionals, far to many to name, - see names and titles of contributors to Moroccoboard and other site.

Is he right
0 #17 COMMENT_TITLE_R E Starbucks to Open Stores At Morocco Mallharas 2011-11-27 21:09
I beg to disagree,

(We) Moroccans like so much to separate from the rest of (We) Moroccans... so much so that price segregation seems to be a working policy... and I won't be surprised if Starbucks becomes a success...

I am not sure what the actual prices for a Starbucks coffee are but during my last visit to Morocco, 20DH was a "normal" price in the relatively hip coffees in Rabat, and I don't mean places like Paul...

This been said, I join the others in praising the lord for "Kahwa M'harssa" ... I really think it came from heaven... then again, if Starbucks is to provide WiFi services, that would be a dilemma, but who knows, maybe they will provide "Coffee M'harissino" ...

to Debate
I hope you know that there are hundreds of Starbucks stores in the middle east... and other hundreds in other Muslim countries outside the middle east, maybe you need to check facts before commenting, .... and even though I agree with you on the principle, but this should be left to every individual, governments should not get in the way of business... also, I think you should, since this is a Moroccan forum, use expressions less insulting ...
0 #18 to Moroccan Patriotharas 2011-11-28 03:18
When you say good bye integrity, you mean for those who have it?
0 #19 Question first ...Debate 2011-12-04 07:50

I suggest you don’t compromise on “questioning first before broadcasting” mantra.

The startbucks PR you chose to share with us doesn’t even pass the smell test, let alone the laugh test.

Here is a taste of what I mean:

In 1998, Howard Schultz was awarded the "Israel 50th Anniversary Tribute Award" from the Jerusalem Fund of Aish Ha-Torah for "playing a key role in promoting a close alliance between the United States and Israel".

Now let’s find out what this “Jerusalem Fund of Aish Ha-Torah” is all about. Aish HaTorah has been described as right-wing and Jeffrey Goldberg of The Atlantic Monthly has described it as "just about the most fundamentalist movement in Judaism today." Adam Shatz of the London Review of Books describes the group as having close ties to the Israeli settler movement.

If this isn’t enough, you should not have any problem digging out some of the statements made by Starbucks CEO after Israel's invasion of south of Lebanon few years ago.

There should be no confusion about the fact that each time you pay a dollar to Starbucks, some of it goes to pay for making the lives of the Palestinian people a little more harder.

I hope you can prove me wrong on this key issue.
0 #20 starbucks mugsrussel 2014-04-19 18:11
may I know how much is a Morocco Starbucks Mug?

Add comment

While Morocco News Board encourages discussion on all subjects, including sensitive ones, the comments posted are solely the views of those submitting them. does not necessarily endorse or agree with the ideas, views, or opinions voiced in these comments. This is a moderated forum. Comments deemed abusive, offensive, or those containing profanity may not be published. Please Read Site's Terms of Use

To post Video, images and links please use appropriate button

Security code

Additional information

Copyright © 2007 - 2012 Morocco News Board, The News Source for Moroccan Affairs. | Washington, DC | Email: | Phone: (703) 623-8421 | MoroccoBoard News Service | All Rights Reserved.