- Views: 37785
Morocco Mall Under construction to open Early December
Casablanca / Morocco Board News-- Feeling Homesick for the states, or is it that bad habits are hard to die. Are you used to while away your time in Starbucks this side of the atlantic, now you can do it on the other side of the pond as well. Tall, grande or vente? single, double, triple or quad, iced or hot, no matter how you say it, you can have it your way.
The coffee chain Starbucks has signed an agreement with the Alshaya Group, to launch two stores in the Morocco Mall. to be Followed by other stores in other cities.
Starbucks Coffee Company and Alshaya Morocco, a Kuwaiti franchise operator with over 2000 stores in Middle east and eastern Europe, for several retail brands, including Starbucks, H&M, American Eagle, Pottery Barn, West Elm, P.F. Chang’s, Office Depot and Boots, announced that they will extend the presence of Starbucks in Morocco, with the opening of the first two Starbucks stores in the mall Morocco'Mall early December 2011. Alshaya and Starbucks have entered into a strategic partnership in 1999 and have since opened more than 300 stores across the Middle East. Alshaya also has over 200 Starbucks stores in Russia and Turkey.
In addition to Starbucks, the Morocco Mall will host other brands , including Galeries Lafayette and FNAC, it is a first-time entry into Africa.
The mall owners are forecasting visitor traffic will touch 14 million a year. “We wanted to go that extra mile, to place ourselves in a new league to traditional shopping centres,” said said Salwa Idrissi Akhannouch, chairman of the Aksal Group.
It will not just be the shopping amenities that the developers are banking on to project the mall as a year-round attraction. The mall will host the first musical fountain in the region as well as a one million litre cylindrical aquarium crossed by a panoramic lift. There will also be the first Imax cinema in Morocco as well as an ice-rink with a chalet theme. “Morocco Mall is the true essence of a destination mall mixing shopping and leisure,” said Akhannouch.